fbpx

Higher Diploma in Marketing

Description

Marketing management emphasizes on the importance of converting an organization’s entire system into a customer-focused entity. At the end of the Higher Diploma in Marketing, students will be able to gain an entirely new perspective of both the organization and the customer and in-depth knowledge of marketing and strategic marketing.

Entry Requirements

  • GCE A/L or Equivalent
  • GCE O/L with Northshore Foundation Diploma

Progression Pathway

Advance entry onto undergraduate degree programme in Marketing

Duration & Mode of Study

Full-Time / Part-Time
18 – 24 Months

Career Opportunities

  • Global branding organizations
  • Supermarket Chains
  • Advertising and Consumer Marketing firms
  • Manufacturing organizations
  • Services marketing firms
  • Research Organizations
  • Hotels, Television, Promotional, Mass media

Module Outlines

  • Introduction to Marketing Concepts and Principles 
  • Marketing and Digital Marketing Communications 
  • Marketing Environment 
  • Consumer Behaviour 
  • Strategic Marketing Management 
  • Strategic Brand Management 
  • Digital Marketing 
  • Personal and Professional Development Skills 
  • Introduction to Human Resource Management
  • Introduction to Business Statistics 
  • Managing Organizational Communication 
  • Strategic Sales Management 
  • Management Accounting 
  • Introduction to Project Management 
  • Marketing and Corporate Social Responsibility 
  • Research Project in Marketing